13.29%

Conversion Rate

$60,000

Revenue Generated

1857.74%

ROI

About Dot&Key

Dot&Key is a renowned Indian skincare brand celebrated for offering high-performance skincare at accessible prices. With a focus on clean formulations and dermatologist-approved ingredients, the brand has won the trust of millions seeking effective solutions for real skin concerns.

Since integrating ReelUp in February 2023, Dot&Key has elevated its website experience, significantly improving customer engagement and conversions through strategic video placements.

Challenges:

Although Dot&Key had built a strong product lineup, it faced friction in turning browsers into buyers due to a lack of product storytelling and real-time engagement

Unable to Highlight Product Benefits Visually:

Customers often hesitated to try new products without seeing their texture, application, or actual results. Static images and text descriptions weren't enough to convey product value.

Difficulty in Creating Urgency or Need:

Without interactive elements, visitors didn’t always feel the immediate relevance or importance of skincare solutions, impacting conversions.

Missed Engagement Opportunities:

Dot&Key had high website traffic, but without engaging visuals, many visitors left without exploring multiple products or taking action.

The Solution:

Dot&Key used ReelUp to enrich their shopping experience with engaging, shoppable videos—making it easier for users to discover, understand, and trust the products.

Shoppable Videos Across Key Pages

ReelUp widgets were placed as stories, pop-ups, and homepage playlists—bringing products to life and letting users shop directly from the videos.

Clear Demonstration of Product Benefits

Through these videos, Dot&Key was able to visually showcase product textures, routines, and results—effectively answering user questions and creating a sense of need.

Boosted Customer Engagement

Visitors interacted more with content that felt informative and relevant, leading to deeper engagement and faster decision-making.

The Results:
data pointer 13.29% Conversion Rate
data pointer 94,319 Visitors Engaged
data pointer $60,000 Revenue Generated
data pointer 1857.74% ROI

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