ReelUp LTD ("ReelUp", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal data when you interact with our websites, apps, and services (“Services”).
By using our Services, you consent to the practices described in this Privacy Policy. If you do not agree, please refrain from using our Services.
We Never Sell Your Data
We do not and will not sell your personal data to third parties.
What is Personal Data?
“Personal data” refers to any information that identifies or could reasonably identify you, including names, contact details, device information, payment details, and online identifiers.
Aggregated or anonymized data that cannot identify you is not considered personal data.
Who are ‘we’?
ReelUp LTD provides shoppable video commerce solutions for eCommerce merchants. For data protection purposes, ReelUp LTD is the data controller of your personal data.
Contact us at: support@reelup.io
How we collect your data
We collect personal data through:
- Direct interactions: When you fill out forms, sign up, contact support, or communicate with us.
- Automated technologies: Cookies, tracking pixels, device data, and analytics tools.
- Third-party sources: Shopify APIs, public records, and trusted partners.
A. ReelUp as a Shopify App & Website Visitor TrackingReelUp operates as a Shopify App that allows Shopify merchants to display shoppable videos and interactive video widgets on their storefronts.When you visit a Shopify store that uses ReelUp, you may engage with:
- Product reels.
- Shoppable video carousels.
- Interactive video popups.
In these cases, ReelUp may collect data regarding your interactions, such as:
- Video impressions and views.
- Clicks on videos or product tags.
- Engagement duration and scrolling behavior.
- Device and browser information.
- Approximate geolocation (city & country).
- Referral source (e.g., direct, social media, email).
This data is collected using cookies, tracking pixels(e.g.,https://cdn.reelup.io/track.png) , and similar technologies. The purpose of this tracking is to provide Shopify merchants with engagement analytics, video performance metrics, and actionable insights to enhance customer experience.In these scenarios:
- ReelUp acts as a Data Processor on behalf of the Shopify merchant (the Data Controller).
- ReelUp does not collect sensitive personal data (e.g., payment details, personally identifying information of store visitors) unless explicitly provided through merchant integrations.
For further details, please refer to our Data Processing Addendum (DPA).
Legal Bases for Processing
We process personal data based on:
- Performance of a contract.
- Legitimate interests (service improvement, fraud prevention).
- Compliance with legal obligations.
- Your consent (e.g., marketing preferences).
How We Use Your Data
We use your personal data to:
- Provide and improve our Services.
- Communicate with you (operational updates, support, marketing with consent).
- Ensure security and prevent fraud.
- Analyze usage for product improvements.
- Deliver targeted advertising (with your consent).
- Produce anonymized reports and analytics.
Cookies & Tracking Technologies
We use cookies and tracking pixels to:
- Operate and personalize our Services.
- Analyze site and widget usage.
- Support marketing and retargeting.
For more information, please review our Cookie Policy.
Data Sharing
We may share your data with:
- Service providers (hosting, analytics, support).
- Marketing and technology partners (where applicable).
- Regulatory bodies and law enforcement (if required by law).
- Other parties with your explicit consent.
All third-party partners are bound by data protection agreements.
International Data Transfers
If we transfer personal data outside of your jurisdiction (e.g., EU/EEA), we implement appropriate safeguards, including Standard Contractual Clauses, to protect your data.
Data Retention
We retain personal data as long as necessary for:
- Providing our Services.
- Complying with legal, tax, and contractual obligations.
- Legitimate business purposes.
You can request deletion of your personal data (subject to legal requirements).
Data Security
We implement technical and organizational measures to protect your data, including encryption, access controls, and monitoring. While we strive for high security standards, no method of data transmission is 100% secure.
Please notify us at support@reelup.io in case of any suspected unauthorized access or data breach.
Your Rights
Depending on your location, you may have rights to:
- Access, correct, or delete your personal data.
- Object to or restrict processing.
- Withdraw consent at any time.
- Request data portability.
- File a complaint with a supervisory authority.
To exercise these rights, contact support@reelup.io.
Links to Third-Party Sites
Our Services may contain links to external websites. We are not responsible for their privacy practices. Please review their policies when visiting third-party sites.
Data Processing Addendum (DPA)
For Shopify merchants and business customers, our data processing commitments are detailed in our Data Processing Addendum (DPA).
This document outlines how ReelUp processes personal data on behalf of merchants, ensuring compliance with GDPR, CCPA, and other applicable laws.
Updates to This Privacy Policy
We may update this Privacy Policy periodically. Any significant changes will be communicated through our website or by direct notice. Please review this page regularly.
Last Updated: May 14, 2025
Contact Us
For questions, concerns, or privacy-related requests:
Email: support@reelup.io
Address: ReelUp LTD, 171 Shirley Road, Croydon, England, CR0 8SS
