93,160
Visitors Engaged
11.4%
Conversion Rate
6.97%
Engagement Rate
About Jawliner
Jawliner is a one-of-a-kind brand focused on jawline enhancement. Known for its chewing gums, jaw exercise tools, and jaw tape, the brand has carved a niche by promoting natural, at-home facial training. With a sharp product identity and massive online community, Jawliner empowers people to sculpt a sharper jawline with science-backed tools and routines.
Since starting their journey with ReelUp in June 2023, Jawliner has experienced steady growth in website engagement, ROI, and customer trust—all by showing their products in action through shoppable videos.
Jawliner faced various challenges in raising conversions as the brand was unable to relate with the customers. Customers had various doubts on the performance of their product which was impacting revenue.
Lack of Product Understanding:As a niche fitness tool, many customers were unfamiliar with how Jawliner products worked or how to use them correctly.
Visual Proof Was Missing:Before using video, there wasn’t enough visual credibility to show real transformations or user experiences.
Struggling to Capture Attention:Static images and long-form content weren’t retaining attention, especially on high-traffic pages like the homepage and product pages.
To overcome these challenges, Jawliner leveraged ReelUp’s video commerce tools to create a more engaging, informative, and conversion-focused shopping experience. Here’s how they did it:
Homepage, Product, and Checkout Page Videos:Jawliner added shoppable videos across their site using ReelUp widgets—targeting all major customer touchpoints.
Influencer-Led Visual Proof:Influencer videos were added to demonstrate real use cases and outcomes, acting as powerful social proof and increasing viewer trust.
Seamless Shopping Flow:Customers could watch, understand, and purchase—all within the same video experience, reducing drop-offs and friction.
93,160 Visitors Engaged
11.4% Conversion Rate
6.97% Engagement Rate
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