To bridge the gap between curiosity and conversion, Kickass Products integrated ReelUp’s shoppable video experience across key touchpoints on their store—turning browsing into an interactive journey.

Kickass Products used ReelUp’s Reel Pops on the homepage to instantly capture visitor attention the moment they landed on the store. These short, eye-catching video pops highlighted festival offers and key product value without interrupting the browsing experience.
Instead of relying on banners or text-heavy promotions, Reel Pops delivered the message visually—helping shoppers quickly understand ongoing offers while building excitement around the products.

Each product page was enhanced with short, focused videos demonstrating real-world usage, right under Add to Cart button. Instead of relying on long descriptions, customers could now watch the product solve a problem in real-time.
This reduced uncertainty, improved understanding, and helped shoppers feel confident about their purchase decisions.

Kickass Products used ReelUp’s Playlist Carousel on specific product pages to showcase multiple demo reels in a single, focused playlist. These videos showed the product in real-time—how it works and how it’s used in everyday situations.
This allowed shoppers to quickly understand the product through real demonstrations, reducing doubt and helping them make more confident purchase decisions without leaving the product page.