Embed Instagram Reels on Website for Free

Instagram Reels is a massive engagement driver. Everyone knows it works, but most brands are still not using it the way they should. One smart way to make the most out of your Reels is by embedding them on your website.

When you do that, you can literally double your engagement. In some cases, it can even give you a boost of 100% to 230% traffic. Why? Simple—video is engaging. When people see a video, they stop, they watch, they connect. And when the video is already on your website, it keeps people there for longer, makes them click around, and do more things on your site.

I’ve done this myself, both on my own websites and for my clients. The results are always solid. So in this blog, I’m going to share with you three easy methods to embed Instagram Reels on your website, plus some free tools that can help you do it without spending a single rupee.

Benefits of Embedding Instagram Reels on Your Website

1. Increase Visibility Beyond Instagram

When someone visits your website, they don’t just see a static product photo. They see your product in action, they see how it works, and that instantly creates more impact. A normal image can’t do that, but a Reel can.

2. Improve User Engagement and Dwell Time

Videos are naturally more engaging. If you place Reels on your site, people don’t just scroll and bounce—they stop, watch, and spend more time exploring. This extra time on site is a huge positive signal for both your brand and search engines.

3. Add Dynamic Fresh Content for SEO

One of the coolest parts? You can embed Reels in a way that they update automatically. Post a new Reel on Instagram, and it shows up right on your site. That means your website keeps getting fresh, dynamic content without you lifting an extra finger—great for SEO.

4. Act as Social Proof for Your Brand

Reels can also serve as powerful social proof. Whether it’s customer testimonials, product demonstrations, or people actually using your product—it builds trust. And trust plays directly into conversions.

5. Boost Conversion Rate Optimization (CRO)

Engaging video content can push visitors closer to taking action—whether it’s a purchase, sign-up, or download—directly improving your CRO.

Instagram’s Official Embed Method — 3 Simple Steps

This is the official, free way to embed Instgram reel on webiste. Super simple — three steps only.

Steps:

Open the Reel on Instagram.com → tap the three dots → choose Embed.

Copy the embed code Instagram gives you.
Paste that code into your website’s HTML or your blog editor and save.

After Embedding, Your Reel Should look Like this:

             
               
Quick notes / limitations:

• It’s an official and free method — no apps, no plugins.
• Simple and fast, but limited customization (you can’t style it much).
• The embed is tied to that specific Reel — it won’t automatically swap to your newest Reel (for auto-updating you’ll need a widget or custom code).
• It helps visibility on your site, but it won’t give the same discovery reach as native Instagram, and it’s not built for direct conversions (no built-in CTAs or tracking).

Embedding Instagram Reels on WordPress

Most WordPress users don’t need to worry about technical editors or “blocks.” The process is very simple:

                

Steps:

1. Login to your WordPress account.
2. Go to the page or blog post where you want to add the Reel.
3. In the editor, you’ll see two modes — Visual and Text (sometimes called HTML). Switch to Text   mode.
4. Paste the embed code you copied from Instagram into the editor.
5. Click Update or Publish to save your changes.

That’s it! The Reel will now appear directly on your WordPress page.

Quick tip: If you want multiple Reels on the same page, don’t overdo it—2 or 3 are fine. Too many embedded videos can slow down your page speed.

Embedding Instagram Reels on Shopify

You have two easy ways depending on where you want the Reel — on a store page (home, product, collection) or inside a blog post. Both use the official Instagram embed code.     

                                        

A — For store pages (use Custom HTML / Custom Liquid section)

1. Login to your Shopify admin.
2. Go to Online Store > Themes and click Customize on your live theme.
3. Navigate to the page you want (home, product, etc.). Click the Add section or add a block where your theme allows.
4. Choose Custom HTML or Custom Liquid (name depends on theme).
5. Paste the Instagram embed code you copied from the Reel into that box.
6. Save / Publish.

Embedding Instagram Reels in a Shopify Blog Post

1. Login to your Shopify admin.
2. Go to Content > Blog Posts.
3. Open the blog post where you want the Reel to appear.
4. In the editor, switch to HTML mode (look for the <> button or “Show HTML” option).
5. Paste the embed code you copied from Instagram.
6. Click Save.

Now the Reel will display inside that specific blog post.

Note: If you want it on a blog page layout (like the blog listing page), then yes, you’d need to go through Online Store > Themes > Customize.

Embedding Instagram Reels on Wix

                               

1. Login to your Wix account and open the Editor.
2. Go to the page where you want the Reel.
3. Click Add (+) → choose Embed → then select Embed a Widget / Embed Code.
4. Paste the Instagram embed code you copied from the Reel into the box.
5. Resize/drag the embed box where you want it on the page.
6. Click Publish to save changes.

Tip: In Wix Blog, you can also paste the embed code directly inside a post (switch to HTML/embed option in the blog editor).

Embedding Instagram Reels on Squarespace     

               

1. Login to your Squarespace account.
2. Open the page or blog post where you want the Reel.
3. Click Edit on the page → hover over a section → click the + button to add a block.
4. From the block menu, select Embed.
5. Paste the Instagram embed code into the Embed block.
6. Apply → Save → Publish.

Tip: Some Squarespace plans may show an “Embed” warning; if that happens, just paste the Reel link instead of full embed code, and Squarespace auto-converts it.

Free Tools & Alternatives for Embedding Instagram Reels

Adding Instagram Reels manually with embed codes is fine. It works, but here’s the problem — you can’t really go beyond 2–3 Reels on a page. If you try, the page speed drops, load time goes up, and the user experience suffers.

To fix this, there are some free tools and alternatives that not only let you embed more Reels but also style them in a better way.

1. ReelUp (Best for Shopify)

If you’re on Shopify, ReelUp is one of the best tools out there. It lets you add your Instagram Reels in a fancy, styled format — something that manual embedding can’t do. You can display them as shoppable videos, meaning customers can directly shop from the Reel without leaving the page.

The best part? ReelUp doesn’t slow down your website. You can add 6–10 Reels (or even more) on a single page, and your page speed won’t be affected.

 With ReelUp, you can:

• Add Reels as shoppable videos.
• Customize the layout (stories, pop-ups, playlists).
• Track engagement and conversions.
• Make your store feel more interactive.

 Book a Demo or Try ReelUp Free

2. SnapWidget (Free Version)

SnapWidget is a simple tool that allows you to embed Instagram feeds, including Reels, in grid or slideshow format. It’s easy to set up, but the free version has limited customization and branding options.

3. LightWidget

LightWidget is another free alternative that works with Instagram content. You can embed your Reels in responsive grids or carousels. The free version comes with basic features, but if you want advanced customization, you’ll need the paid version.

4. Taggbox Widget

Taggbox is more advanced. It lets you embed not just Reels but entire social feeds (Instagram, TikTok, etc.). You can style them, add moderation, and even create UGC galleries. The free version is basic, but good enough to start.

Bottom line: If you’re on Shopify, go with ReelUp — it’s built for performance, styling, and shoppable features. For non-Shopify sites, tools like SnapWidget, LightWidget, or Taggbox can help you go beyond manual embeds without killing your page speed.

Best Practices for Embedding Instagram Reels

If you’re planning to embed Reels on your website, keep these best practices in mind:

1. Keep the Layout Minimal – Don’t clutter your page with too many embeds. Start small and place them where they make the most impact (like product pages or landing pages).
2. Don’t Overload a Single Page – Adding too many Reels in one go can slow things down. Stick to a smart mix across different pages instead of dumping them all on one.
3. Add Captions & Text – Always include captions or short descriptions for accessibility. Not everyone watches with sound on, and captions help search engines too.
4. Choose the Right Reels – Embed Reels that show your product in action, smart tutorials, storage hacks, or authentic UGC. These resonate more with visitors than random aesthetic clips.
5. Maximize ROI with Interactivity – If possible, add shopping layers like shoppable video buffers. This way, users can engage and buy directly from the Reel without extra clicks.

Common Mistakes to Avoid When Embedding Reels

• Embedding Too Many Reels – Adding too many videos on one page will slow down your site speed and increase page load time. Don’t overload your website just for the sake of it.
• Forgetting Mobile Responsiveness – A big mistake. Most people browse on mobile, and if your Reels don’t adjust properly, you’ll lose engagement fast.
• Using Private or Irrelevant Reels – Don’t embed private Reels or random clips. Always use Reels that showcase your product, brand, or customer experience.
• Not Optimizing Placement – Placement matters. Don’t just throw Reels anywhere. Put your best Reels on high CTR areas like product pages, landing pages, or homepage sections.
  

Real Life Example:

For example, one site tried embedding their Reels not just as plain media but as a shoppable video. By turning their Instagram content into an embedded, interactive shoppable video on their website, they unlocked a huge chain of success. The result? A 13.29% increase in conversion rate, over $60,000 in revenue, and a 1857.74% jump in ROI—all by simply using shoppable video instead of static embeds.

Read Full Case Study

Conclusion

Embedding Instagram Reels on your website isn’t just about adding videos—it’s about transforming how people interact with your brand. Reels bring motion, storytelling, and authenticity that static images simply can’t deliver. By embedding them directly, you increase visibility beyond Instagram, improve user engagement, and keep your site content dynamic and fresh. On top of that, they double as social proof, showing real people engaging with your products, which builds instant trust.

We also saw how embedding can be done across platforms like WordPress, Shopify, Wix, and Squarespace, plus the official Instagram method. While these manual methods work, they can slow down your site if you overload pages with multiple embeds. That’s why tools like ReelUp make a big difference. They let you showcase multiple Reels in a stylish, shoppable format—without hurting your site speed—and even help you unlock conversions just like Dot & Key did with their 13.29% higher conversion rate and 1857% ROI.

The real takeaway? Videos sell, but Reels convert. They keep visitors on-site longer, spark curiosity, and guide people toward clicking that checkout or signup button. If you’re serious about ROI, embedding Reels is not just an option—it’s a strategy.

So, try embedding your first Reel today, and if you want to take it further, explore ReelUp—a tool that turns your Reels instantly into shoppable videos and helps you scale engagement into real, measurable growth.

FAQs

1. Can I embed Instagram Reels on my website for free?
Ans. Yes, Instagram provides an official embed option that lets you add Reels to your site at no cost. You just copy the embed code and paste it into your website’s HTML or blog editor.

2. Will embedding too many Instagram Reels slow down my website?
Ans. Yes, if you embed multiple Reels directly from Instagram, it can slow down your site speed. That’s why it’s recommended to use tools like ReelUp, which allow you to add multiple Reels without hurting performance.

3. Do embedded Reels help with SEO?
Ans. Absolutely. Reels count as dynamic, fresh content on your site, which can improve engagement signals like time-on-page. Search engines notice this, and it can indirectly help your SEO performance.

4. Can I embed Reels on WordPress, Shopify, Wix, and Squarespace?
Ans. Yes, all major platforms allow you to embed Reels. You just need to paste the Instagram embed code in the right section (text editor, HTML block, or custom code section depending on the platform).

5. Can I make my embedded Reels shoppable?
Ans. Not with Instagram’s default embed. For that, you need a tool like ReelUp that turns your Reels into shoppable videos—so viewers can watch, engage, and buy directly without leaving your site.

6. What’s the best practice when embedding Reels?
Ans. Don’t overload a single page with too many Reels, always check mobile responsiveness, use captions for accessibility, and place your best-performing Reels near high-traffic or high-conversion sections of your website.