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Do you feel like nobody is paying attention to your small business? Do not feel alone. When it comes to video marketing, many big companies steal the spotlight, leaving little space for smaller ones. Fortunately, there is an option to differentiate yourself from the rest: using short-form video content.

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Your brand's visibility, consumer engagement, search engine optimization, organic traffic, conversion rate, and bottom line can all benefit from video content creation. We guarantee that you will see benefits from using video content. Short form shoppable videos are a great way to expose your small business to new clients since it is a pioneer in the field of interactive video storytelling.

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On top of that? Your earnings will skyrocket if you produce short-form video content. In this post, we'll examine the many benefits of using videos in your marketing plan. Now, let's jump right in.

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Why Should You Leverage Short Form Video Marketing for Your Business?

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1. People's attention spans have shrunk

According to studies conducted in the last fifteen years, people's ability to focus has significantly diminished. People have a lot on their plates already, so you better grab their attention in the first few seconds or risk losing them forever. This is the secret to the success of UGC marketing. They explain why it's so hard for humans to maintain focus for extended periods of time.

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2. Facebook ads allow short videos

A little over a month ago, Facebook declared that more than 150 nations would be getting Reels. The social media behemoth has also introduced new tools for makers to monetize their UGC marketing. With this update, Facebook ads can now incorporate short form videos. Because of this, you can simply measure the efficacy of your marketing campaigns, attract a more specific demographic, and conduct psychographic targeting.

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3. Making them is a breeze

The fact that they are so simple to create is just one more reason why short form shoppable videos are great for local companies. Expensive, high-tech tools are unnecessary. Many companies actually use their iPhones to create shoppable videos.

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4. They are flexible

A versatile option for small businesses, short-form videos in UGC marketing can serve multiple objectives such as product demos, marketing campaigns, and more.

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One great thing about short-form video marketing is how versatile they are. Small businesses can use them on social media, in email marketing, and so many other venues.

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5 Advantages Of Short-Form Video Marketing For Small Businesses

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1. Boosts sales and conversions

Finding the optimal video marketing plan that generates the maximum return on investment is a significant problem for brands. Because of this, firms that lack direction may try a myriad of marketing strategies without success. Video marketing has the power to alter that.

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It has one of the best conversion rates, although making shoppable videos could be expensive. Video content has the potential to boost conversion rates by as much as 86%, says WebFX. Your business will see a healthy Return on Investment (ROI) from video marketing over time. Excellent visibility might be yours with a well-planned and high-quality film to present clients. For instance, research has shown that 89% of businesses who post videos see an uptick in visibility.

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Because of its high conversion rates, video marketing is now receiving a lot of attention from marketers. Shoppable videos on social media platforms like Facebook and YouTube now average over an hour per week for the typical consumer. Producing videos is a crucial aspect of advertising.

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The interactive short form videos by petcare brand Oxyfresh demonstrated the potential of consumer interaction. In order to provide their target demographic with an engaging purchasing experience, they collaborated with ReelUp. With video sales of over €1.1M, the campaign was a huge success.

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Not only that, but the average consumer watched time increased, which is a 28% increase in the brand's engagement rate.

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2. Video creates brand awareness and boosts social shares

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People buy from companies whose names they have faith in. You need to get your clients' attention early on so you can begin establishing a relationship, and then you can earn their trust. That is the essence of building a name for a brand.

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Sprout Social discovered that 89% of consumers would rather buy from brands they follow on social media. There is no better way to generate brand awareness than with UGC marketing, even though this is the goal of other types of marketing material.

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Why? The human brain is more adept at processing visual information than textual information. Interactions between text, movement, and music help viewers connect more quickly. That way, you can instantly grab people's attention and make them feel something. The shoppable video will be much more impressive with your goods included. When your target market is ready to buy, you will likely still be at the forefront of their minds. People also tell their friends and family about products they enjoy when they have positive experiences with them.

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So, short-form videos are useful for small businesses looking to increase social media shares and build their brand.

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3. High engagement rates!

To begin with, short-form video material is highly popular. The vast majority of engagement occurs on video posts sent to social networking sites. What a difference from the static advertising you might be using! In addition, viewers find video more enticing than still images or text. Just by using moving images, you make it more difficult for viewers to skim over your material. This frees up more time for them to spend with one another.

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People spend an extra two minutes on websites that have videos embedded, according to research. Increased customer engagement is a direct result of video marketing's ability to attract and retain viewers. UGC marketing is the best method for communicating with your intended demographic. Connecting with people on a more intimate level is possible on social media.

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4. Helps in SEO ranking

With almost 2.5 billion unique visitors every month, YouTube is the second most popular search engine. Nevertheless, just 9% of US-based small businesses utilise YouTube, despite the platform's enormous potential for firms. You can see how the search engine optimisation (SEO) aspect of videos hasn't gotten its due here. So, take the opportunity of low competition and increase your chances of getting high visibility.

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Plus, it's easy. You may easily increase site traffic by optimising your shoppable videos for search engines. Google users can still find your YouTube videos through organic search results. There is a video component to Google search results where users can see YouTube videos that are relevant to the search term they entered.

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The additional time viewers spend on your page is another manner in which videos boost search engine optimisation. So, you've made a video on YouTube and would like to use it in a blog article.

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Upon discovering the video, viewers are likely to devote a few minutes to viewing it. The longer a user spends on your website, the more evidence Google has that the material is relevant to their search. With this video marketing strategy, Google will give you a good rating for your website as a reward.

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5. Exposes You to Your Ideal Customers

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However, the majority of brands still rely on time-consuming sales calls to do this. This has an effect on the possibilities as well.

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Why? They are probably too busy in the office to hop on a call with you right now. Another possibility is that they are still researching your product and are not quite ready to buy just yet.

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Video marketing is a great tool for that. A video landing page is a great way to "automate" the sales process rather than trying to get on sales conversations with every new prospect.

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Visually demonstrating the product's value and educating the consumer are two goals of a video landing page. That way, a short video of three minutes might cover all the bases and save you the trouble of calling prospects again and time again.

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However, that doesn't mean you should ignore sales calls altogether. Even after they've watched your videos, you should still schedule a discovery call. Get ahead of the competition and engage more of your targeted audience by taking advantage of the skills and attraction of short-form UGC marketing.

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Expand Your Company's Horizons with Short Form Videos!

Video marketing is booming, and businesses can't afford to ignore its potential. Using them strategically helps expand your brand's audience on social media and beyond.

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Particularly when posted to sites like TikTok, Instagram Reels, and YouTube Shorts, short-form content videos do an excellent job of generating attention, promoting your business, and bringing in new consumers.

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Being a video platform for eCommerce firms, we are all too familiar with this. Both we and our consumers have witnessed the power of shoppable videos.

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Our goal is to assist you in staying ahead of the competition by producing conversion-focused films. Experience ReelUp for yourself by scheduling a demo now.

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