Internet users watch an immense amount of video every day. As an example, every single day, more than two billion people use YouTube to watch more than a billion hours of video. Furthermore, 33% of the people's time spent on the internet is allocated to watching videos.

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To drown out the competition, video has become an essential ingredient for every business E-Commerce Video Marketing strategy. Unfortunately, the majority of firms contribute to this noise by applying the same few eCommerce video marketing methods over and over again.

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If the people you want to sell to spend a lot of time watching videos, it's time to do some video marketing to put your products and services in front of them. Plus, we have a 7-step process that will lead you there. Let's go further into the topic to find out how to make a video marketing strategy for your ecommerce business.

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Why Does Your ECommerce Store Need Video Marketing?

Videos, specifically shoppable videos are becoming an integral part of e-commerce strategies for firms of all sizes. They include videos in several parts of their online store, such as product descriptions, landing pages, and more.

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Guess what? The research conducted by Wyzowl revealed that 8% of the participants expressed a lack of interest in producing video content due to their belief that it is unnecessary. However, the vast majority of users (96%) have watched product-related videos to get additional information.

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Actually, new data from Google shows:

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• 7 out of 10 YouTube viewers bought something from a brand they saw on YouTube
• 68% of YouTube users watch videos to make purchasing decisions
• Nearly 50% of shoppers will potentially buy from a new brand they discovered on YouTube

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Indeed, videos are content material that can be used in many ways to accomplish different business objectives. Additionally, some firms use social media videos to increase online store traffic, engagement, and sales.

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How to Create an E-Commerce Video Marketing Strategy?

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Step 1: Know Your Audience

Keep in mind the customers that adore the business you run. For what reason are they here? Imagine your perfect client in your mind's eye. Here we have your "buyer persona." Get to know their interests, their questions, and their issues. Your videos have to address their concerns and provide them with entertaining content in a conversational tone.

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Your video marketing may be better tailored to the demands of an audience when its demographics, interests, and behaviour are known.

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One option is to divide the target population into subsets based on their demographic and psychographic characteristics. You may gain insights and make better decisions, including choosing the right video content for your company and audience.

Step 2: Plan Your Video Content

Disregard those cheesy TV ads. Most people nowadays would rather view videos online. Establish a regular video production schedule; maybe once weekly or twice monthly? Maintain a regular posting schedule so people know when to look for new shoppable videos from you.

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Get creative now! Experiment with various shoppable videos formats, such as educational, entertaining, or even behind-the-scenes footage. Try to keep shoppable videos to roughly two minutes in length, but don't be surprised if some go longer—particularly if you're imparting important information.

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An expert piece of advice would be to make some "Product explainer'' videos, since these are helpful in making customer’s buying decisions. For example, ReelUp’s product explainer videos for a beauty brand “Dot and Key” helped a million of consumers to understand well about the uses of their products. Moreover, it helped the brand gain user trust, popularity and 203% increased revenue YOY. Click here to watch the video.

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Your video marketing’s message should be very clear, and you should always leave the viewer with an action to take. A polite prod will get them to subscribe, phone your office, or shop at your online store.

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Step 3: Let Your Ideas Run Wild

Feeling lost for a shoppable video topic? Minimise complexity. Consider the following questions:

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• How did your business start?
• In what ways are your products beneficial?
• Tell us why you enjoy being an artist.
• Is there anything specific you'd like people to know about your company?

Just write brief bullet points answering these questions, and you'll have ideas for videos!

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Step 4: Make Concise Yet Useful Videos

Attention spans are becoming shorter in today's fast-paced digital world. Make sure that your shoppable videos are short, informative, and to the point. To capture viewers' interest and keep them watching, short videos are ideal.

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A video should not be more than two minutes long. Videos that offer useful information also tend to have more engaged viewers. Video presentations of many kinds, including lessons, animated films, and testimonials, can help you keep your material fresh and engaging. Here is a perfect example of a concise video created by ReelUp for a hair care brand Dove. Click here to watch the video:

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If your ugc marketing goes on for more than two minutes, your audience is likely to become bored. As a result, the engagement rate drops and the Ecommerce video marketing content becomes useless.

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Step 5: Make Sure to Add a Clear Call to Action (CTA)

Unless you're making a video with the sole purpose of educating the general public, you should always end it with a strong call to action (CTA) that explains what you want viewers to do.

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But if you want to achieve a certain objective, like raising sales, you need to include a call to action in your video marketing. Get people to do what you want them to do—subscribe to your channel, visit your website, or buy something—by showing or saying your call to action (CTA).

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Step 6: Improving Video SEO

If you want more people to see your videos and visit your website, you need to make sure they are search engine optimised. Video search engine optimisation includes optimising your video file names, adding closed captions or subtitles, and using relevant keywords in the video's title, description, and tags.

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Make your video more discoverable by search engines by incorporating important keywords within the video's content and metadata. There are further things you may do to boost its visibility in SERPs.

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You may make your shoppable videos more searchable and accessible by adding closed captions or subtitles. To take their content optimisation to the next level, some marketers even include timestamps and finishing cards.

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Step 7: Make Use of Social Media to Market Your Product

Promoting your videos on social media is an effective Ecommerce video marketing strategy. They assist you in connecting with a wider and more specific group of people. If you're looking for a quick fix, you may also try their sponsored ads and influencer marketing.

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Plus, if you want more people to see and participate with your shoppable videos, you should share them on social media. This includes platforms like Facebook, Twitter, Instagram, and LinkedIn. You may also use the metrics and insights provided by social media networks to see how well your films are doing.

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Step 8: Find Out What Happens and Change It If Necessary

You should always be measuring the success of your video marketing strategies and adjusting them accordingly. Here, analytics tools are must-haves for keeping tabs on views, engagement, and conversions, among other critical indicators.

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There is typically an analytics page on your e-commerce platform that you may peruse. You can see how many people saw and interacted with your social media product promotions by visiting the analytics page.

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Make Your Business Desirable with a Successful Video Marketing Strategy

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There are two paths available to you as an online retailer: either blend in with the sea of competitors or shine brightly. Ecommerce video marketing strategy can help you stand out if you choose with the second option (obviously!).

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Use these seven expert-backed methods to maximise your video marketing ROI, going beyond the conventional advice floating around the internet.

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ReelUp can help you launch your next campaign with high-quality shoppable films. Book a demo and sit back and watch those sales tick upward.

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