The purpose of every link on the web is to take us to another location on the web. You can think of them as online taxis; when you need to get somewhere, you just click on one. But what do you do if the clickable video link you are looking for is too long?
Being honest, we all think it's spam. As a result, this perception can negatively impact the brand's credibility and make potential customers hesitant to click on the link. Short links are a great tool for video marketing, and we're going to explain why you should use them.
To begin with, a shorter link appears more professional than one that is two lines long and has a lot of characters and figures, which could be intimidating to average Internet users. What are the benefits of using short links for video marketing and how can you implement them? Go on reading.
6 Benefits of Using Short Links for Video Marketing
In video marketing, making your video URL shorter and easy to remember will make it more accessible to users and encourage them to share your material. Here are 6 major reasons why you should use short links for video marketing.
1. Higher Click-Through Rates
The possibility for higher click-through rates is one of the main advantages of employing short links in your video marketing campaigns. Viewers are more inclined to click on shoppable videos with shorter links since they are easier to read and remember.
Also, shorter links are easier on the eyes and the clickbait factor because they don't take up as much room in emails and UGC videos. Short links for video marketing are a great way to boost your video's engagement metrics since they enhance the amount of people that click on it.
Take an email marketing campaign that promotes a new product video as an example. Using a long, generic URL like
"https://www.example.com/products/new-product-123"; some receivers might be wary of clicking on it since it looks suspicious.
But a branded short link, such as "yourbrand.link/newproduct," gives the impression of professionalism and reliability. A rise in click-through rates and sales may result from this.
2. Enhanced Analytics and Tracking!
You can get more out of your video marketing analytics and tracking using short links. You may monitor the amount of clicks, the location of the clicks, and even the device that accessed the link using a short link.
Using this data, you can zero in on your target demographic and create a video marketing campaign that speaks directly to them. There are a lot of short link services like ReelUp that provide in-depth analytics statistics that may help you figure out which shoppable videos are doing well and which ones could use some work.
To monitor the number of clicks, likes, shares, and comments on a social media shoppable video, for instance, you can utilise a branded short link. You can use this to find out what kinds of videos your viewers enjoy and which ones they don't.
3. Better Branding and Aesthetics
Branded links are more likely to receive clicks, as 60-80% of consumers prefer short links that contain meaningful, authentic words, according to a recent poll. You may enhance the visual appeal and brand recognition of your video marketing campaigns by utilising shoppable videos with short links.
When shared on social media or in email marketing campaigns, long, convoluted URLs could be hard to recall. You may personalise short links by adding your business name or a relevant term, and they are easy to remember.
Besides giving your shoppable videos a more polished appearance, this will also aid in solidifying your brand's identity and leaving a lasting impression on viewers.
4. Distribution and Sharing Made Easy
Use of short links for video marketing allows for easier distribution and sharing, which is one of the main advantages. With character limits in place on social media sites like Twitter, it can be challenging to share lengthy, sophisticated links.
Users are more inclined to share their UGC videos with their own followers if the links are short and easy to share. You can also utilise short links in email marketing campaigns to make it easier for your subscribers to watch your UGC videos and interact with your products.
Take Twitter as an example; you could be advertising the UGC videos of your own customers. Whenever you utilise a lengthy and generic URL such as
It shows a lack of professionalism and occupies important character space. In contrast, the use of a short link for video marketing can create a professional impression, such as:
“https://t.co/abc123”
The writing is clearer and more attractive to the eye. Your reach and number of followers can grow as a result of more engagement and sharing.
5. Increased Engagement and Conversions
The short links in video marketing also tend to have higher engagement and more conversions. Using a short link allows you to monitor video performance by tracking clicks and analysing data.
Make more informed decisions regarding your video marketing approach and boost your return on investment (ROI) with the help of this data. Moreover, short links might have pertinent branding or keywords added to them, which can boost awareness of your brand and attract more visitors to your social media or website pages.
6. Easy to Remember and Type in
Nobody likes having to type in a lengthy URL every time they want to share UGC videos of a product with their loved ones.
While short links videos are easy to remember and type in. You can simply remember the name of the service you used to shorten the links to your user-generated videos and enter it into the address field when sharing them. People won't have to struggle with lengthy URLs to see your films because of this.
Because of their unique names, shortened links are also simple to recall. For instance, "https://www.dove-india.com/?reel-id=30208" is the short link for this particular video. If you want to remember it, try saying it five times.
Final Verdict
Making your URL shorter and easy to remember will make it more accessible to users and encourage them to share your material.
Short Links for video marketing also save valuable space for interesting captions and hashtags, which is especially helpful in this social media era when character constraints are prevalent. Because of how much easier they are to type, share, and remember, user engagement and virality are both enhanced. From a branding standpoint, short links strengthen brand recognition since people are more likely to pay attention to the content or product itself and less to the lengthy URL.
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