Companies are starting to see the incredible potential of shoppable videos, and as a result, it is quickly changing the face of online shopping. With conversion rates exceeding 80% and an extremely good return on investment, video commerce is becoming an increasingly important factor in driving shopping decisions across various online mediums, including livestreams and web searches. By 2026, experts predict that online sales will have exploded from $5 trillion to $8 trillion, with shoppable video accounting for the vast majority of this growth.

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When it comes to video ecommerce, the client is at the heart of everything. This is in contrast to the traditional web-based ecommerce model, where products and services are displayed through text and images with separate pages for the shopping cart, contact information, and customer care. Shoppable videos allow viewers to buy products without leaving the video page. While watching the video, viewers can click on the "Add to cart" or "Shop now" buttons, which will take them to the shopping page.

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Overview of Shoppable Video

Report Linker predicts that the video commerce industry would expand at a CAGR of 32% between 2018 and 2028. The United States is just now beginning to embrace shoppable videos and live shopping, but China has been using these tools for marketing purposes for quite some time. Actually, in 2022, more than 63% of its viewers made a purchase through a Video Commerce broadcast.

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According to market forecasts, young adults, especially those from Generation Z and younger, will be the ones to propel video commerce forward. This is because they are tech-savvy, open to new ideas, and have a penchant for online buying and interacting with social media influencers. As a result, their shopping habits are a good fit for interactive shoppable video experiences.

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How Shoppable Video Improves the eCommerce Marketplace?

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1. Eye Catchy to the Prospect

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Shoppable videos use eye cathay visuals to get the attention of people who are shopping online. Customers can now see how goods work instead of just looking at still pictures, which helps them understand the features and benefits better. Motion, sound, and interactivity all work together to make an interesting experience that keeps users interested while they shop.

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2. Making the buying process easier

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One of the best things about shoppable videos is that they make it easier to buy something. You won't have to switch between tabs or look for the rare "Buy Now" button anymore. The video commerce lets customers buy things right in the video player, which cuts down on delay and improves the user experience as a whole.

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3. Better Product Discovery

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Shoppable videos are a great way to find new products. By showing similar items or suggesting products that go well with the video, retailers can get customers to buy more. Not only does this make transactions worth more, but it also helps customers find new things they might not have seen otherwise.

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4. Real-time Interaction 

One of the best things about shoppable videos is that you can interact with them. People can click on items they see in the video to get more information about them or to add them to their shopping cart without leaving the video window. This real-time interaction makes people feel like they can act right away, which turns casual browsers into active buyers.

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5. Integration of social media

With the rise of social shopping, apps like Instagram and TikTok are great places for video commerce. Brands can make interesting content that fits right in with users' feeds, which can turn a quick look into a shopping spree. This video marketing effort not only makes brands more visible, but it also takes advantage of the social side of shopping by letting people share their favourite products with their friends.

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6. Analytics for Making Things Better

Shoppable videos have tracking tools built in that give you useful information about how customers act. Retailers can see which goods get the most attention, where users leave the site, and which parts of the video get the most attention. Businesses can make their shoppable films more effective by using this data-driven method.

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7. Mobile-Friendly Shopping

As mobile use continues to dominate online activities, shoppable videos are great for customers who prefer to use their phones. In video commerce, the smooth mixing of video and shopping features makes the app easy to use on smaller screens, so customers can shop from their phones without any problems. 

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8. Streamlined Conversions CVR Boosts

Purchase process friction is a major detractor from online purchases. A higher number of steps increases the likelihood that customers will abandon their cart. As a countermeasure, shoppable videos enable viewers to make in-video purchases. Customers can easily add things to their cart without leaving the page they're on thanks to integrated product links. This improves the user experience and reduces friction, which in turn leads to increased conversions.

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9. Simplified Buying Funnel

Efficiency is paramount in the video commerce world. Your online store's attractiveness increases in direct proportion to how easy it is to purchase from it. Shoppable videos provide this ease by making it easy to find, learn about, and buy products all in one place. In addition to helping with decision-making, customers may get a personalised experience by seeing the product in action. The consumer and the company both come out ahead in this situation.

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Types of Shoppable Video Content that Boost Sales

Discover what type of shoppable video content can make a difference, from product demonstrations to influencer videos and customer reviews. Learn how these video marketing strategies can elevate your brand and increase sales.

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1. Product Demonstrations

Brands can benefit from shoppable videos that include detailed product demonstrations and how-to videos. These ecommerce videos can do more than just show the product’s appearance – they can also explain its features, advantages, and provide a step-by-step guide on how to use it effectively. For example, an Indian beauty brand Ponds has created a dedicated landing page with product demonstration using ReelUp’s ecommerce video platform. Each product demo engages viewers, educates them about the product, and showcases their products in unique ways.

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2. Influencer Videos and UGC

For brands that collaborate with influencers and use user-generated content to market their products, converting this content into interactive shopping experiences is a seamless transition. Incorporating shoppable influencer videos on your website can provide a personalized touch to product showcasing, as well as introduce a trusted personality that shoppers can relate to. Content can center around the product, demonstrating how it’s used in everyday life, and providing helpful tips or hacks.

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For example, a hair care brand Tresemme has gained customer trust by adding UGC videos on their website with the help of ReelUp’s ecommerce video platform. Click here to watch the video.

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3. Customer Reviews

Customer reviews have always been a vital part of online shopping, as they offer peer-to-peer insights that many consumers find invaluable. Shoppable videos can take this one step further by incorporating video testimonials or reviews into the shopping experience. Oxyfresh is a great example of a petcare brand that is leveraging reviews within their shoppable videos that are embedded in their product pages with the assistance provided by ReelUp’s ecommerce video platform. Click here to watch the video. 

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Shoppable Video Helps eCommerce Marketplace Creating Better Online Shopping Experience

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Shoppable videos are a fascinating new medium for delivering engaging, informative, and entertaining educational content to consumers. Ecommerce videos help brands boost sales and consumer loyalty by showcasing products, reviews from influencers, and user-generated content—all while providing a fantastic shopping experience. Brands can maximise video marketing impact by optimising their ecommerce storefronts with compelling shoppable content, new sharing channels, and performance data.

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