13.29%
Conversion Rate
$60,000
Revenue Generated
1857.74%
ROI
About Dot&Key
Dot&Key is a renowned Indian skincare brand celebrated for offering high-performance skincare at accessible prices. With a focus on clean formulations and dermatologist-approved ingredients, the brand has won the trust of millions seeking effective solutions for real skin concerns.
Since integrating ReelUp in February 2023, Dot&Key has elevated its website experience, significantly improving customer engagement and conversions through strategic video placements.
Although Dot&Key had built a strong product lineup, it faced friction in turning browsers into buyers due to a lack of product storytelling and real-time engagement
Unable to Highlight Product Benefits Visually:Customers often hesitated to try new products without seeing their texture, application, or actual results. Static images and text descriptions weren't enough to convey product value.
Difficulty in Creating Urgency or Need:Without interactive elements, visitors didn’t always feel the immediate relevance or importance of skincare solutions, impacting conversions.
Missed Engagement Opportunities:Dot&Key had high website traffic, but without engaging visuals, many visitors left without exploring multiple products or taking action.
Dot&Key used ReelUp to enrich their shopping experience with engaging, shoppable videos—making it easier for users to discover, understand, and trust the products.
Shoppable Videos Across Key PagesReelUp widgets were placed as stories, pop-ups, and homepage playlists—bringing products to life and letting users shop directly from the videos.
Clear Demonstration of Product BenefitsThrough these videos, Dot&Key was able to visually showcase product textures, routines, and results—effectively answering user questions and creating a sense of need.
Boosted Customer EngagementVisitors interacted more with content that felt informative and relevant, leading to deeper engagement and faster decision-making.
13.29% Conversion Rate
94,319 Visitors Engaged
$60,000 Revenue Generated
1857.74% ROI
