7.21%

Engagement Rate

168 hours

Watch Time

12.4%

Conversion Rate

About Jackery

Jackery is a leading American brand known for pioneering eco-friendly, portable power solutions. With a range of solar generators, portable power stations, and solar panels, Jackery empowers adventurers, campers, and off-grid users with clean and reliable energy. The brand combines innovation and sustainability, aiming to make outdoor energy both accessible and green.

Jackery began its journey with ReelUp in November 2024. In a short span, the brand leveraged interactive video commerce to drive product education, boost engagement, and improve buyer confidence—leading to outstanding results with minimal video content.

Challenges:

Despite offering powerful and innovative energy solutions, Jackery struggled to communicate product functionality and real-life utility through static content. Customers had questions about how the products worked, how to use them, and whether they fit their specific outdoor needs—resulting in hesitation and slower conversions.

Explaining Product Mechanics:

Portable power systems and solar generators often involve complex features. Static images and long descriptions made it difficult for users to fully grasp how the products worked.

Lack of Visual Demonstration:

As a hardware-heavy brand, Jackery needed to show real-life usage and the assembly process, which wasn’t feasible through images alone.

Building Buyer Confidence:

Customers often hesitated due to uncertainty about product installation, usage in real environments, or compatibility with their needs—especially without hands-on context.

The Solution:

To bridge the information gap and build trust, Jackery turned to ReelUp’s video commerce tools. By strategically adding explainer videos at key moments in the buying journey, the brand simplified product understanding, strengthened customer confidence, and improved shopping efficiency.

Product Page Playlist Widgets:

Jackery added shoppable playlist widgets on key product pages. These videos demonstrated how products function in outdoor scenarios, showcasing plug-ins, solar charging, and portability.

Live Demonstrations and Setup Guides:

The videos covered step-by-step usage and assembly, making it easier for viewers to understand features, build trust, and make faster purchase decisions.

Minimal But Impactful Video Use:

Even with a small number of videos, Jackery was able to drive conversions by targeting the right touchpoints—where product clarity was most needed.

The Results:
data pointer 7.21% Engagement Rate
data pointer 168 hours Watch Time
data pointer 12.4% Conversion Rate

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