About Coral Slub

Coral Slub is a home furnishings brand led by Garima Agrawal, a NIFT graduate and experienced entrepreneur. The brand blends Indian craftsmanship with modern design, offering embroidered cushion covers, cotton bedsheets, and vibrant table runners. With breathable fabrics, timeless patterns, and artisan-led creations, Coral Slub focuses on adding warmth, artistry, beauty, and sustainability to every home.

Challenges:

Despite offering high-quality and stylish home products, Coral Slub faced several challenges in engaging online customers:

Difficulty in showcasing product quality and texture:

Static images could not express the softness, durability, or detailed patterns and high quality of the products.

Hard to demonstrate products in a real home setting:

Customers found it challenging to imagine how products would look and feel in their own spaces, which limited purchase confidence. Customers were unable to figure out how the color and design of products would look in their homes.

Limited trust and engagement without interactive content:

Without videos, it was difficult to capture immediate attention or encourage visitors to explore multiple products.

The Solution:

Coral Slub implemented ReelUp’s video commerce solutions to bring their website to life and convert visitors to buyers.

Home Page Videos:

Playlists were added to showcase multiple products being used in real home settings and displaying the beauty of vivid colours and patterns. The videos could capture how the products could immediately change the look and vibe of a room, immediately capturing customer attention.

Product Page Videos:

Product page videos highlighted individual products in real use, helping customers visualize size, texture, and quality thereby increasing engagement to 3.27% and triggering impulsive buying.

ReelPop Feature:

Pop-up videos are also used to showcase new launches and must-have products tagged increasing engagement and encouraging exploration.

The Results:

Even in the early stage of using videos, Coral Slub saw clear improvements in engagement and customer interaction:

Engagement Rate: 3.27%

ROI: 230% Increase in ROI immediately after adding videos

Read all our customer stories

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