2.8 Lac
Visitors Engaged
₹3.65 Lacs
Total Revenue
326.87%
ROI
About Lakhina Couture
Lakhina Couture is a contemporary ethnic wear brand that beautifully merges traditional craftsmanship with modern elegance. Known for its exquisite festive collections and couture pieces, the brand celebrates Indian artistry through vibrant fabrics, intricate detailing, and timeless silhouettes. With a strong Instagram presence and a loyal community of fashion enthusiasts, Lakhina Couture continues to redefine festive fashion for the modern Indian woman.
Despite a strong online following and captivating designs, Lakhina Couture faced challenges in converting social media engagement and passive website views into active sales:
Turning Instagram Followers into CustomersDespite having a strong Instagram presence and impressive engagement, Lakhina Couture struggled to redirect their followers to the website. While their reels received views, those interactions rarely turned into purchases. The brand had a loyal social audience that admired their designs, but converting those passive viewers into sales remained a major challenge.
Difficulty in showcasing material and fabric quality:Static images couldn’t capture the richness, drape, or fine detailing of the fabrics, making it difficult for customers to assess the true quality of the material and how it looks in reality.
Inability to show real fit and flow on different body types:Without videos, customers found it hard to visualize how each outfit would look when worn or how the material flowed across different body types. They were unable to see the look of an outfit from different angles and how the dress would fit different curves of a body.
Color discrepancies between images and realityLighting and editing often distort colors. Shoppers fear the shade might look different in person, even a slight shift in the shade lighter or darker can completely ruin the buying experience for a customer.
Lakhina Couture implemented ReelUp’s video commerce solutions in the most strategic way. They decided to give their website an insta-like interface and scrollable experience to the customers.
Instagram Story widget addition on homepage:Adding their high-performing Instagram reels as stories on the homepage helped the brand create a different highlight for all different categories of clothes available in their store. The stories widget placed right on top of the homepage captures customer’s attention as soon as they open the website. Every video has tagged products which also help the customer to add-to-cart and buy straight from the video itself and not go search for that particular article.
Home Page Carousel:A curated carousel featuring trending festive videos immediately captures every visitor's attention, recreating the same visual appeal that drives engagement on Instagram. A visitor who viewed a specific reel on Instagram and followed it here gets a chance to view the same reel and more related videos thereby converting a general view and exploration into a purchase.
Real-Life Videos:Featuring real life videos displaying Lakhina Couture’s festive pieces worn built trust and authenticity, allowing potential buyers to see how outfits looked, fit, and moved in real life. Customers always trust videos displaying a product in full 360 degree view. Through these features, Lakhina Couture successfully brought the visual richness of Instagram reels to their Shopify store helping followers experience the collection beyond social media.
"ReelUp helps us a lot in our overall sales. Using Reel Up videos also streamlined the brand's internal production process, staff and the manufacturing team could instantly access product visuals and details, improving coordination and speeding up production by nearly 24%. I recommend the app"
Lakhina Couture’s festive video strategy led to impressive engagement and conversions, showcasing the power of visual storytelling in fashion commerce:
Visitors Engaged: 2.8 Lac
Total Revenue: ₹3.65 Lacs
ROI: 326.87%
