52.11%
Engagement Rate
26.02%
View-Through Rate
72.4X
ROI
About UnderWunder
UnderWunder is a comfort-first fashion brand that helps people feel confident in what they wear. Their products — from Garment Liners to Body Belts — are designed to make everyday outfits look cleaner, smoother, and more stylish while keeping comfort at the centre. They believe small innovations can create big transformations, giving people the freedom to wear their favourite clothes with confidence
Before using ReelUp, UnderWunder faced a common problem: their story couldn’t be told through pictures alone.
- Product images couldn’t show how the Body Belt shapes and smooths an outfit or how Garment Liners keep shirts fresh and stain-free.
- Shoppers weren’t sure how to use these products or where to place them.
- The brand’s promise of “comfort and confidence” was hard to express in static visuals.
- Website traffic was high, but visitors left quickly — engagement was low, and conversions were inconsistent.
UnderWunder needed a more visual, interactive way to educate, engage, and inspire their audience.
To solve this, UnderWunder integrated ReelUp’s shoppable video experience across their website — turning every page into a visual story
Homepage Video Carousel:They added a video carousel on the homepage showing how each product works and transforms an outfit. This helped new visitors instantly understand what UnderWunder stands for — confidence through comfort.
Product Page Videos:Each product page now features short how-to videos, showing real movement, fabric feel, and fit. Customers can now see how the products look and work — reducing doubts and boosting conversions.
Reel Pops with Real Customers:UnderWunder also used Reel Pops to share short, authentic customer videos — real people talking about how much they loved the products. These bite-sized reviews added trust, relatability, and a personal touch to every visit.
Our UnderWunder product range needs visual storytelling, and ReelUp has allowed us to showcase the real transformations making it easier for customers to understand our products.The app is very easy to use and set up, and the customer service has been great.
52.11% Engagement Rate
26.02% View-Through Rate
2.03% Conversion Rate
72.4X ROI
With ReelUp, UnderWunder moved from static browsing to interactive shopping — where customers watch, learn, and buy, all in one flow.
Read all our customer stories
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