1.67%
Conversion Rate
303,889
Video Views
30X
ROI
About Signtific India
Signtific India is a leading brand specializing in healing crystals, gemstones, and handcrafted jewelry. With a legacy dating back to 1945, the brand was founded by Shri Anandi Prasanna Vidhyanidhi and Shri Ashutosh Achayaa, bringing decades of expertise in sourcing and curating high-quality crystals. Signtific India offers a diverse range of products designed for spiritual healing, meditation, and personal well-being. Signtific India has built a reputation for authenticity, precision, and deep-rooted knowledge of crystal energy. Each piece is meticulously crafted to provide physical, emotional, and spiritual benefits, making it a trusted choice for those seeking holistic healing solutions.
Despite a rich heritage and a diverse product range, Signtific India faced several challenges in the digital marketplace:
Unable to engage and retain customers with just images:Traditional image displays lacked the interactive element needed to captivate potential buyers, resulting in lower engagement rates. An image could not communicate or immediately capture a customer’s attention.
Difficulty in displaying the real look, size and texture of crystals:Traditional image displays lacked the interactive element needed to captivate potential buyers, resulting in lower engagement rates. An image could not communicate or immediately capture a customer’s attention.
Low conversion rate as images could not build enough trust among the viewers to buy:The absence of dynamic content made it difficult to convert website visitors into paying customers as a customer often has trust issues.
To address these challenges, Signtific India implemented ReelUp’s video commerce solutions, focusing on:
Product Page Reels:Short, informative videos were added to select product pages, showcasing the unique features, colors, and energies of different crystals.
Pop-Up Videos:Strategically placed pop-up videos provided additional insights and answered common customer questions, enhancing trust and confidence in purchases.
Reelup completely transformed how customers engage with our products. Adding shoppable videos directly on our product pages increased both trust and conversions. It's like having a product demo running 24/7."
What makes these results even more impressive is that Signtific India added reels to only 2-3 product pages, demonstrating that even a minimal investment in video content can yield significant returns.
303,889 Video Views
8,910,245 Total Impressions
5,065 Total Sales
₹5,329,529.02 Total Revenue
3,352.18% ROI
1.67% Conversion Rate
