Every November, shoppers across the world wait for one weekend — Black Friday and Cyber Monday — to fill their carts and chase the best deals of the year. For Shopify merchants, it’s more than a sales event; it’s the Super Bowl of ecommerce.
In 2024, Shopify stores collectively generated $9.3 billion USD during BFCM, marking a 22% year-over-year increase. Globally, Black Friday 2024 online sales reached $74.4 billion, up 7% from 2023, and U.S. sales alone hit $10.8 billion, rising 10.2% year-over-year.
So, what does that mean for 2025? Analysts project ecommerce to top $4.8 trillion USD, with mobile purchases taking over 56% of holiday sales and Buy-Now-Pay-Later spending expected to exceed $20 billion.
In short — there’s never been a better time to prepare your store for massive growth.
Why BFCM Is a Goldmine for Shopify Brands?
Shoppers come to BFCM ready to spend. They’ve saved wishlists, compared prices, and set alerts. That built-in buying intent makes this weekend a once-a-year opportunity.
But it’s also when competition peaks. Every store launches discounts and ads, and attention spans are razor-thin. Your challenge isn’t traffic — it’s converting attention into action.
The key is understanding that customers aren’t just chasing the biggest discount. They want brands that feel trustworthy, look professional, and deliver delight from the first click.
Why Many Brands Still Miss Out?
Despite the hype, many stores see disappointing conversions during BFCM. Here’s why:
- Their landing pages look static and uninspiring.
- Product imagery fails to build desire.
- Site performance buckles under traffic spikes.
- The checkout flow confuses mobile shoppers.
Shoppers expect smooth, emotional, and story-driven experiences. They want to see products in motion, imagine them in their lives, and check out in seconds.
The Psychology Behind BFCM Purchases
BFCM combines three psychological triggers: urgency, scarcity, and social proof.
- Urgency: Countdown timers and limited-time offers push quick decisions.
- Scarcity: 'Only 3 left in stock' instantly raises perceived value.
- Social proof: Reviews, influencer mentions, and user-generated content reduce doubt.
When used together — and paired with great design — these cues move shoppers from browsing to buying almost instantly.
Go Mobile-First or Miss Out
In 2024, mobile accounted for 56% of online holiday spending — and that number will climb higher in 2025.
If your Shopify store isn’t mobile-optimized, you’re leaving money on the table. Focus on speed, frictionless UX, and visible trust signals.
Mobile users make decisions fast. Your site should load, impress, and convert before their coffee cools.
Storytelling Through Video: The Engagement Multiplier
Static product photos can’t compete with the emotional power of video. A short, authentic clip showing your product in use can increase engagement and dwell time by over 80%.
Videos build trust and help customers see themselves owning the product. That’s why many brands now embed short shoppable videos on product and landing pages.
Pro tip: Tools like ReelUp make it easy to turn your social videos into clickable, shoppable experiences right inside your Shopify store — no coding required.
Offer More Than Discounts
Slashing prices isn’t the only way to win during BFCM — shoppers respond even better to smart merchandising and thoughtful experiences.
Here’s where bundling becomes a major advantage:
With apps like FoxSell Bundles, brands can easily create:
- Fixed Bundles for ready-to-buy gift sets
- Mix-and-Match Bundles that let shoppers customize their order
- Higher AOV through strategic bundling
- A smoother checkout experience by reducing decision fatigue
FoxSell makes it easy to structure bundles that feel valuable, festive, and convenient — exactly what shoppers want during BFCM.
Prepare Your Store for Peak Traffic
Traffic surges during BFCM can overwhelm even seasoned brands.
Run a load test, ensure your checkout works seamlessly on all devices, and verify that payment gateways are stable. Use Shop Pay, Apple Pay, or Google Pay for instant transactions. And double-check your analytics — clean data means smarter decisions post-event.
Focus on Experience, Not Just Ads
In 2024, global ad costs surged over 15% during BFCM. That means you can’t rely solely on paid ads to drive conversions.
Experience + Engagement > Ad Spend.
Deliver immersive experiences through video, personalization, and micro-interactions. Make your website feel alive — where visitors explore, discover, and buy without friction.
Don’t Stop After Cyber Monday
Your real growth happens after BFCM. Post-purchase engagement turns one-time buyers into loyal customers.
Follow up with thank-you emails, product care tips, feedback requests, and retargeting campaigns. Celebrate your community and keep the conversation going.
The Takeaway
Black Friday and Cyber Monday are no longer just sales events — they’re storytelling moments that define your brand for the next year.
Every brand can offer discounts, but only those that deliver memorable, human experiences truly win.
Focus on trust, emotion, and seamless shopping. ReelUp makes this easier by helping you showcase your products through short, shoppable videos directly on your store
The best part?
You can try ReelUp for free Now!
This BFCM, don’t just chase clicks — turn them into customers who come back.
Written By
Puran Singh Bhangu
