The expanding digital landscape has made virtual the new real. One trend that has gripped everyone’s attention is short videos. Initially a form of entertainment on social media apps, short videos have quickly evolved into a powerful business tool. Today, companies like LinkedIn, Zomato, and MakeMyTrip are leveraging short videos to capture interest and boost sales.
How you may ask🤔? Let’s find out…
Why & How Are Companies Using Short Videos?
Customer behavior has changed with the rise of apps like TikTok, Instagram, and YouTube Shorts. Businesses quickly adapted to this trend to better engage with their audience. Here are some ways they are doing it:
Concise & To-The-Point Content
Brands are presenting their message in engaging and storytelling ways within a short span. Instead of overwhelming audiences with details, they highlight the most relatable and essential key points to ensure viewers stay engaged.
Intrend With User-Generated Content:
Brands try following and creating new trends and prioritize user-generated content. For example, brands might start a dance trend or challenge to engage more users to participate and promote a product or brand name.
Free Product Demos:
Many brands collaborate with influencers and provide free products to get original influencer review content and drive followers from the influencer’s accounts and fans.
Interactive quiz And Q/A:
The latest way to interact with your audience is through a quiz or a Q&A session. These can be created into a reel or highlighted story and saved on the page for everyone to watch and learn.
Short Videos + CTA = Shoppable Videos
Short videos are interactive and engaging clips and bites that are typically a minute long. Businesses took these clips to a new level by adding CTA buttons and enabling viewers to buy their products straight from the video itself. These videos are called shoppable videos. Their main motive is to grab attention and deliver your message efficiently in a limited time prompting immediate action; like tempting chocolate bars 🍫at checkout, irresistible and quick!! 😉
How do Shoppable Videos Work?
Now, let’s understand why Shoppable videos are the secret ingredient for endless conversions. Shoppable Videos work on three basic steps that make a world of difference in your e-commerce website.
Capture Attention: These videos are designed to engage and hook viewers immediately. They ensure that a viewer doesn’t lose interest in your product due to a lack of stimulation or information. Create them right and you may also induce FOMO in the viewer’s mind triggering impulsive buying. 🛍️
Convey Your Message: Brands get a chance to convey their message in a clear, convincing, and entertaining way without losing their customer to distractions.
Conversion: With links and CTA right in the video shoppable videos ensure that your passive viewer converts into an active buyer. Brands get to tag multiple products in a video which also helps boost sales.
Why Short Videos?
Digital media like TikToks, YouTube Shorts, and Reels are the trend these days with our fast-paced lives. No one has the time or inclination to watch long informative videos or read blogs about a certain product. So brands found a similar way to communicate with their audience and boost sales.
Furthermore, the ReelUp support team , went above and beyond to ensure the app seamlessly fit into Roverlund's website. From font customization to widget adjustments, every detail was meticulously taken care of.
Zomato for example started sharing mouthwatering irresistible videos of dishes being prepared which coaxed a viewer to order the dish right away. 🤤 LinkedIn: LinkedIn enabled companies to share small bites of information or success stories to establish trust and credibility for their company and attract high-potential employees.
Engaging and Entertaining
Let’s be frank here no one ever bought a product just by looking at a banner or image. With videos, brands get a higher scope for creativity and find better ways to present their products with details and benefits. Haven’t you ever seen a video of a product and decided you can’t live without it?
MakeMyTrip came up with the idea of using famous travel influencer videos with views to create a sense of relatability among the viewers. Imagine being awestruck by a beautiful view 🎑on a random reel. Now next time you think of traveling you find the same video same view and realize hey I can go here!!
LinkedIn allows companies to share short videos on their pages. The companies shared their office vibe and daily routines to attract attention and create a positive public image on a portal filled with professionals.
Relatability
Ever found videos that hit a nerve? Exactly! Brands can use relatable content in videos to resonate with their audience. Imagine a short video that talks about your current dilemma and provides its solution within a minute. 💁 Zomato used this technique to engage customers on a diet who need healthy food delivered or on festivals with specific sweets and delicacies.
Easy To Create
Another reason why brands choose short videos is because they are very easy to create. Making videos is no rocket science.🚀 It's the digital age and good-quality cameras are available on your phones, which translates to minimum investment and maximum outcome. Which business would say no to that? LinkedIn: Many influencers on LinkedIn shoot videos from their phones and get the desired results.📱 MakeMyTrip uses many videos by influencers for their short videos which are shot on mobile phones.
Business strategy
It is the digital age and the only way to attract customers is to go online. Companies choose to take their business not just online but viral through short videos. Pretty sure everyone has ordered products online that are viral and in trend on some social media platforms. Statistics show that;
88% of video marketers report a positive ROI from video content.
64% of consumers are more likely to purchase a product after watching a video.
73% of consumers prefer watching short videos to learn about a product over text-based content. A company runs on profit and sales📈 not trends. But what if a trend boosts your sales and profit? Companies took the short video trend to reach out to customers in a way they prefer. So far the shift to short videos has given positive results which is why all companies seem to adopt this new technique. Then again not all companies need the digital process for their sales. Short videos are surely a game changer in marketing but mostly for B2C and some B2B companies. Companies that need to target customers directly need to stay updated with all the latest slang and trends.
The Bottom Line
Shoppable videos have revolutionized the marketing strategies for e-commerce websites by snipping down the path of discovery to purchase. As attention spans grow shorter, shoppable videos become a powerful tool for businesses to grow. Short shoppable videos have made the shopping experience a blast. It’s like window shopping in your PJs. If you too wish to get a taste of the benefits of this new trend try downloading the ReelUp app on your Shopify site. Over 7500 brands successfully use ReelUp for its seamless video integration without impacting website speed.
Written By
Puran Singh Bhangu
