Ecommerce Website Design in 2025: 13 Stunning Examples

You never get a second chance to make a first impression," said Andrew Grant. And that quote doesn’t only apply to people, it also applies to things like your ecommerce website and its design: how it looks, how it feels.

So, considering this, we analyzed 1000+ websites to study their designs and understand what they’re implementing that makes them stand out. Based on this, we’ve curated our list of the top 13 best e-commerce website designs.

So, if you're a developer or a business owner running an e-commerce site and are interested in design trends, this blog is for you. We’re showcasing the top 13 e-commerce website designs to help you analyze what works — and what you can implement in your own store.

5 Elements of a Great E-Commerce Website Design

Before we dive into the list of the top 13 best e-commerce website designs, we want to share five key elements that make an e-commerce website truly great.

1. Fast Loading Speed

It doesn’t matter how good your website looks if it doesn’t load quickly. Research shows that users wait only 2.5 seconds for a website to open — if it takes longer, they leave. That means you’re wasting money, especially if you're paying for every click to bring users to your site. A slow-loading website leads to higher bounce rates and major drop-offs.

So, the first thing you need to focus on is site speed optimization — it's the foundation of a great e-commerce website design.

2. Mobile Responsive Design

The second key element is a mobile-first layout. Salesforce Research shows that 79% of users shop online using their phones, while only a small percentage use PCs, iPads, or tablets. That’s why your website should be designed primarily for mobile users.

And if you want to provide a smooth, enjoyable shopping experience, mobile responsiveness isn’t optional — it’s essential.

3. Easy To Navigate

The third key element is clean and easy navigation. Simple menus, clear categories, and a strong search bar help users find products quickly. For example, product variants like colors should be shown on the same product page, not listed as separate products with different URLs.

If a t-shirt comes in four colors, all those colors should be selectable on a single product page — not spread across four different pages.

Similarly, your menu structure should be well-organized. If you sell products for both men and women, clearly separate them into Men and Women categories. Under each, use dropdowns for subcategories like Topwear, Bottomwear, and Footwear to make browsing easier and faster for your visitors.

4. High-Quality Product Photos & Videos

When a user is scrolling your site on their phone, your product should “feel real” online — and that depends on high-quality product photos and videos. You need to focus on visual consistency: all product photos and videos should be the same size and style to create a clean and professional look.

However, there’s a common issue with videos — embedding them can slow down your site. That’s where the trend of shoppable videos comes in.

At ReelUp, we have over 78,000 customers using our app to overcome this exact problem and the solution is shoppable videos. Our tool allows website owners to add product videos that not only look great but also let users add items to cart and make purchases directly while watching the video.

5. Trust Signals

While the internet gives users the convenience to shop at their fingertips, it also opens the door to scammers and fraud. That’s why it’s essential to build customer trust on your website.

Here are a few trust signals you must include:

• The SSL lock icon in the browser (showing your site is secure)
• Secure payment badges
• A clear money-back guarantee
• A transparent return and exchange policy

Displaying these elements on your website helps customers feel safe and confident while shopping — which builds trust in both your brand and your products.

Best 13 Ecommerce Website Design in 2025

Kylie Cosmetics

Let’s talk about Kylie Cosmetics — a masterclass in emotional design meets clean layout. The very first look tells you it's a premium yet playful beauty brand. They’re using large hero banners with bold, sunset-inspired color tones to hook the viewer emotionally. You instantly feel a vibe, not just see a product.

The entire site screams aesthetic consistency. All product photos are in the same size and aligned perfectly. Even the fonts and color palette — soft pinks, blacks, and whites — carry the same luxury-meets-GenZ vibe throughout the site. The ‘Try-On’ feature at the bottom is a smart touch, helping users visualize the product. Small things like that increase user time on site.

What stands out is the product section – it’s scrollable, clean, and visual-heavy. No heavy text. Just clean cards, product names, reviews, and clear pricing. They also use shoppable video previews (with Reels-style layout) — that’s modern and functional.

The menu is simple: Lips, Fragrance, Face. That’s it. No clutter. No confusion.

Overall, Kylie Cosmetics proves that great design isn't just about looking good — it's about making the customer feel good while shopping. And they nail it.

Dot & Key

Dot & Key’s website is a perfect mix of colorful fun and sales-driven layout. From the very first banner, you’re pulled in by bright visuals, clear offers like “Flat 15% Off + Free Gifts,” and relatable faces. This is how you use energy in design — without overwhelming the user.

One thing they do right? Smart sectioning. The homepage flows naturally from Bestsellers → New Arrivals → Skin Concerns → Reels → About → Reviews. It’s designed exactly how a user scrolls when they’re curious but not yet ready to buy. The sticky navigation on top with easy filters like Skin Concern, Ingredients, and Best Sellers makes it beginner-friendly.

They use uniform product cards with ratings, pricing, reviews, and bold “Add to Cart” buttons — which makes browsing and decision-making super easy. Also, they use ‘Watch It, Love It’ shoppable Reels — this gives a real-time feel of how the product looks/works.

Another win? The app downloads call-to-action and trust badges (Elle, Cosmopolitan, etc.) placed strategically mid-page — all aimed at conversion.

Dot & Key clearly knows their audience — young, beauty-loving, mobile-first shoppers — and their design speaks directly to that crowd. Simple, vibrant, and conversion-ready.

Dove’s

Dove’s website is minimal, mission-driven, and clean to the core. The layout doesn’t shout — it gently guides. The first banner is not about discounts or flashy graphics, but a simple message: “Score 24 hr lotion-soft skin.” That’s Dove’s voice — soft, honest, and clear.

The design is white-space rich, making it easy on the eyes. Their product shots are neat, placed in horizontal sliders with no visual clutter. Navigation is super straightforward — products are categorized by type and skin need. No fancy animations, just clarity.

What makes Dove’s site different is its strong brand story integration. Sections like “Keep girls in the game” and “#KeepHerConfident” highlight their social mission. It’s not just about selling — it’s about what Dove stands for.

They also blend in influencer-based videos under #DovePartners which creates trust and relatability. Below that, they’ve added expert advice blocks with helpful beauty content — subtle but value-adding.

This site isn’t built for aggressive selling — it’s built for building connection and brand loyalty. And that’s what sets Dove apart in the world of skincare websites. Clean design + clear values = a winning combination.

Satya Organic

Satya’s website is a perfect blend of earthy, clean, and story-driven design. The first banner isn’t loud — it simply announces a new location with soft color blocks and real product shots. This approach sets the tone: calm, conscious, and rooted in values.

The best part of the site? Ingredient transparency. Right at the top, they proudly showcase “Just 5 Ingredients” with minimal design and botanical illustrations — instantly building trust. Every section after that focuses on function and proof. For example, the refillable jar visual with hand demonstrations gives a clear idea of what the product is and how to use it.

There’s no clutter, no fluff — just practical product visuals and trust signals. From badges like Certified Organic and BIPOC-Owned to real customer reviews right under product cards, every design choice supports conversion.

They even highlight multi-use benefits in clean icon-led blocks like “Soothe and Repair” — perfect for quick scanning. Plus, the warm mustard-yellow tones used throughout give the site a natural, soothing energy.

Overall, Satya Organics delivers a design that feels honest, pure, and backed by purpose — everything a conscious skincare shopper wants in 2025.

Cocokind

Cocokind’s Ceramide Barrier Serum product page is one of the best examples of deep, educational e-commerce design. It’s not just about selling — it’s about informing and converting at the same time.

The moment you land, you see a clean hero image, price, rating, and a strong intro with benefits clearly explained. Everything is above the fold. No scroll needed to decide. They even give you a choice: one-time purchase or subscribe — and that too, with a 10% off incentive. Smart.

Scroll down and you get layered storytelling. Ingredient list, benefits, how to use — each has its own section with icons and short points for fast understanding. Then comes social proof — reviews with age, skin type, and photos. That gives trust at a personal level.

They also use a section called “After Applying Ceramide Barrier Serum…” to suggest next-step products — a genius way to cross-sell without being pushy. Plus, everything feels hand-drawn and clean, from the fonts to button style. Very “real and honest” branding.

This page proves that a single product can have a full funnel built into it — awareness, trust, education, and sale — all on one scroll.

Welly

Welly’s mobile site design is bright, fun, and completely kid-friendly — just like the brand itself. Right from the top, it speaks the language of play, color, and curiosity. The homepage header says it all: “Play On! Because Welly Stays On.” That’s a tagline that connects instantly with parents and kids alike.

The visual layout is built for mobile-first audiences — big fonts, thumb-friendly buttons, and sections stacked vertically for easy scrolling. Every banner has bold, playful colors that keep the energy high. Even the “Shop by Category” section is presented with quirky shapes and soft-edged boxes — keeping everything approachable and easy to understand, even for a kid.

What really stands out is the character-based packaging design shown off in the “Items That Folks Are Excited About” section. It builds an emotional connection instantly. The entire site is filled with subtle calls to action like “Learn More” or “Welly World” that feel less like selling and more like inviting you into a world of safe, fun healthcare.

Welly proves that e-commerce design doesn’t always need to be minimal or serious — it can be joyful, bold, and still highly functional.

Verve Coffee Roasters

Verve Coffee’s website is a beautiful fusion of culture, coffee, and community. It doesn’t just sell beans — it sells a vibe. The homepage opens with a bold visual — a merch-meets-coffee gift pack with bright colors and personality. It feels modern, niche, and boutique, just like their brand.

What stands out is how the design uses editorial storytelling. Sections like “Meet the Dripper” and “Coffee, Music & Good Vibes” are not just selling products — they’re sharing moments, experiences, and a lifestyle. Every banner is clean, image-driven, and supported by short, digestible text. No heavy reading — just pure vibe.

Their product cards are also well-balanced: crisp typography, artistic packaging photos, clear pricing, and roast notes. It’s perfect for both coffee nerds and first-time shoppers.

The soft color palette (creams, blush pinks, and muted tones) adds warmth and calmness — matching their café feel. Scroll further and you’ll find smart engagement tools like aCoffee Quiz and a subtle email signup bar labeled “Get Java in Your Inbox — playful but on-brand.

Verve doesn’t try too hard. It just stays true to its roots: a cool, conscious coffee brand that knows its audience and designs for them.

Pet Finn

Finn’s website is a bold and happy space built entirely around pet parents. From the very first pink header and dog-human interaction banner, it’s clear — this is a brand that’s emotional, playful, and trust-driven. You’re not just buying supplements; you’re joining a movement of healthier, happier pets.

The design is super visual and conversion-focused. Hero banner promotes their newest product >“Plaque Patrol” with clean benefits listed using icons — clear, fast, and scannable. Every section after that — Shop Supplements, Best Sellers, Save on Bundles — uses large product visuals and uniform cards with CTAs like “Shop Now” or “Shop Bundle.”

A standout feature? Their “Consult the Virtual Vet” section. It makes the experience feel personalized, interactive, and expert-approved — exactly what a pet parent wants before making a health-related decision.

The colors — navy, lavender, mint, and sunshine yellow — give the site a fun, clinical-meets-cute vibe. And being Certified Plastic-Negative adds a nice touch of sustainability.

Finn nails the formula: emotional design, clear value, and action-oriented UX — all packed into a mobile-first layout that’s made to scroll and shop with ease.

Ketnipz

Ketnipz is a perfect blend of Gen Z humor, quirky personality, and playful ecommerce design. The moment you land, you’re welcomed with a giant hand-drawn-style banner that says “Click here to shop the collection” — casual, fun, and right on-brand. It doesn’t feel like a store. It feels like entering a comic world where you can buy the characters.

The entire layout is visual-first and clutter-free. No fancy animations. No distracting popups. Just product after product laid out like a sticker sheet — giving users a full view of what’s available at a glance. Every product image is front-facing, centered, and cleanly cut on white background. That helps users focus on the product design — which is clearly the hero.

Fonts are handwritten-style, but readable. Colors are soft, with pastel pinks dominating the footer — keeping the brand tone light and happy. Also, the price and product names are short and straightforward. No over-description.

It’s a great example of niche product branding, where the audience is already familiar with the characters — so the website doesn’t try hard to explain anything. It just lets the merch speak for itself.

Allbirds

Allbirds’ website is the definition of clean, calm, and performance-focused e-commerce. It’s minimal without being boring, and premium without being loud. The moment you land, you’re greeted with a hero banner that’s simple, lifestyle-driven, and clearly seasonal: “White Sneaker Season.” The message is subtle, and the CTA is direct — Shop Men / Shop Women.

What’s impressive is how product discovery flows naturally. Below the banner, you get Bestsellers, New Arrivals, and Summer Essentials — all styled like Pinterest boards with clean product photography. Each card is clickable, non-cluttered, and trust-building with names and pricing displayed neatly.

The entire design is built on a neutral color palette — creams, beiges, soft whites, and greys — making the colorful shoes pop where needed. They also focus heavily on sustainability messaging through sections like “We Make Better Things In A Better Way” and “Materials From The Earth.”

They keep the shopping experience distraction-free while still educating the user about comfort, ethics, and innovation. Plus, smart tools like Father’s Day Finds and email signups with “Want First Dibs?” are cleanly integrated.

Allbirds proves that less can be more — when it’s done with intention, strategy, and heart.

Personal Fav’s

Personal Fav’s website is bold, fluid, and unapologetically different — just like its messaging. Right from the hero section with the line “we keep it clean so you can get dirty,” it’s clear this brand is here to make you feel something. The visual tone is light, airy, and expressive, perfectly capturing the brand’s focus on pleasure, plant-based wellness, and empowerment.

What’s interesting is how they use color blocking and whitespace to create visual pauses. The product cards aren’t squished together — they breathe. And each one comes with a catchy name (Whet, Pique, The Dynamic Duo), playful product descriptions, and clear CTAs like “Add to cart” or “View Product.”

Typography is a huge part of their identity — soft blue fonts in a bold, lowercase style give it a modern, inclusive, and conversational feel. The “come one, come all” rainbow banner with fluid visuals at the end wraps everything in a sense of joy and body-positivity.

Personal Fav is more than an e-commerce store — it’s a digital zine-meets-shop for self-expression, designed for the new generation of shoppers who care about feeling good and doing good.

Pura Vida’s

Pura Vida’s website feels like summer on a screen — light, joyful, and deeply personalized. The hero banner, featuring vibrant charm bracelets and the tagline “Your Letters. Your Story,” instantly sets the mood: this is jewelry that tells your story.

The homepage is visually rich, packed with real-life model shots, lifestyle imagery, and tight product layouts that mimic the feel of Instagram. Their “Shop by Category” grid is easy to navigate, and every product photo shows the bracelet in use — helping users imagine it on themselves.

What works well here is their fun-meets-functional vibe. The color palette is soft and beachy, and there's plenty of breathing space between sections. From “Waterproof Jewelry” and “Fidget Rings” to “Bulk Bracelets,” every section is clearly labeled and intentionally designed for different shopping purposes.

They also do a fantastic job of integrating social proof — like 60,000+ five-star reviews — and using emotional triggers like OG styles, handpicked for you, and featured in sections to build credibility.

Overall, Pura Vida is a textbook example of D2C lifestyle branding — design, photography, and copy all work together to celebrate individuality and the joy of simple, feel-good products. 

Bellroy

Bellroy’s website is sleek, structured, and built for modern-day movement. From the top banner that says “Travel Like a Pro” to the clean product showcase, it speaks directly to the organized, intentional traveler. The homepage uses bold photography, clever headlines, and real-life usage shots that tell you exactly how the products fit into your lifestyle.

Every section flows with purpose — starting with bestsellers, then shifting into real-world packing visuals, tech accessories, and bundles. The site is loaded with smart UX design choices like swatch-based color selections, sticky CTAs, and product highlights like “Luggage that knows how to travel.”

What makes it powerful is its functional elegance. The color palette is muted (greys, neutrals, earthy tones) — letting the product textures stand out. And Bellroy doesn’t just sell bags — they sell movement, ease, and trust. Product features are paired with real utility shots (bags being zipped, packed, or pulled) for complete transparency.

Further down, Bellroy reinforces its brand values: Certified B Corp, Sustainable Materials, Engineered Slim, and more. These aren’t just buzzwords — they’re placed with clear icons, images, and direct CTAs.

Final Words

So, this was our list of the top 13 e-commerce website design examples — we hope you found it valuable. But before we wrap up, here’s one powerful trend we saw across almost every site:

👉 Shoppable videos.

Leading brands aren’t just adding product videos, they’re using interactive, conversion-focused video experiences where customers can add to cart or buy while watching.

If you want to bring that experience to your store, tools like ReelUp make it super simple. With ReelUp, you can easily add shoppable videos to your product pages without slowing down your site. Over 78,000+ brands are already using it to boost engagement and drive more sales.