₹3011442.61

Revenue Generated

3285.43%

ROI

8.51%

Engagement Rate

About Nisara Beauty

Nisara Beauty is a modern Indian fragrance house redefining luxury scents for everyday wear. With a focus on long-lasting perfumes crafted from high-quality ingredients, the brand blends traditional perfumery with contemporary style. Known for crowd-favorites like Vanilla Rush, Blue Blaze, and Dark Code, Nisara caters to both men and women looking for affordable elegance

Challenges:

Despite strong traffic and product variety, Nisara Beauty struggled to convert hesitant first-time buyers who couldn’t physically experience their perfumes online.

Fragrance is hard to sell without sensory input:

Since customers can’t smell or test perfumes digitally, many left without making a purchase—unsure about the scent’s suitability for their preferences.

Lack of emotional and visual storytelling

Static images failed to express the essence or mood of each perfume, which is key to fragrance buying. The uniqueness of each scent profile wasn't coming through visually.

Customer trust and clarity were missing:

With so many similar-looking perfume bottles online, new users needed more guidance to differentiate options, understand the notes, and feel confident in their purchase.

The Solution:

To create a better digital shopping experience, Nisara Beauty used ReelUp’s shoppable video widgets across product pages and the homepage—turning ordinary product listings into interactive, story-led experiences.

Lifestyle videos that showcase scent mood:

Videos demonstrate how each fragrance fits into a daily routine, showing when, where, and how to wear them—helping customers imagine themselves using it.

Creator-led reviews for added trust

Influencers described fragrance notes, gave real-time impressions, and shared preferences, helping users make quicker decisions based on relatable content.

Directly shoppable experiences:

Viewers could instantly shop the featured perfume while watching the video, removing steps and increasing checkout intent on the spot.

nisara beauty
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ReelUp has completely changed how we showcase our perfumes. Videos capture the essence of each fragrance in a way text never could-whether it's for a party, office, or vacation.
impact has been incredible! Our customers engage more , understand the essence of our fragrances better, and as a result, conversions have skyrocketed. Plus, the customer support from ReelUp is outstanding, making the entire experience smooth and hassle-free.

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Nisara Beauty Vaibhav Khera, Marketing Specialist
The Results:

After implementing ReelUp’s visual commerce tools, Nisara Beauty recorded strong performance improvements:

data pointer ₹3011442.61 Revenue Generated
data pointer 3,285.43% ROI
data pointer 8.51% Engagement Rate

Read all our customer stories

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