7876.09%
ROI
26 Million
Revenue generated
8.9%
Engagement
About Gemeria Hair
Gemeria Hair is a leading Indian brand renowned for its virgin premium quality extensions and wigs. They use virgin human hair from South Indian temples. The hair is crafted into beautiful and luscious wigs, extensions, ponytails, buns etc that mimic your hair in behaviour, texture,and looks. Their entire process is sustainable and environmentally conscious generating 100% biodegradable waste.
Gemeria Hair started their journey with ReelUp in January 2024 and have experienced a boost in engagement and revenue in the span of a few months.
Despite offering premium hair extensions, Gemeria Hair faced key challenges in helping online customers make confident purchase decisions. Static images alone couldn’t capture the product’s true quality, leading to hesitation and uncertainty. Without engaging visual content, it became difficult to build trust, showcase accurate results, and highlight the real value of their products.
Texture & feel were difficult to perceive:Customers were unable to understand the texture and feel of the hair through static images, as the soft, silky texture, movement, and shine were difficult to convey in photos alone.
Application process was hard to demonstrate:Without a visual demonstration, potential customers were unsure about the process of attaching the extensions etc, leading to hesitation in purchasing.
Shade accuracy was difficult to capture:Product images often appeared different in various lighting conditions, making it challenging for buyers to choose the right shade with confidence.
The final look was hard to show:Without dynamic examples, customers struggled to visualize how the extensions would blend with their natural hair, leading to uncertainty.
Building trust with written reviews was a challenge:Without genuine review videos we were unable to store trust in our customers about our products.
Showcasing real life videos of influencers and customers wearing their products in a carousel widget on their homepage.
Displaying close-up videos of products being touched, brushed, washed and so on to highlight texture, shine, and thickness of hair so the viewers can get an actual feel of their products.
Gemeria Hair exhibit videos on the product page of people clipping on teaching the very smooth and easy process of installing different extensions and volumizers and how smoothly they blend with natural hair.
Adding tutorial videos to show different styles one can make using our hair wigs, extensions etc.
Their store has videos specifically to show the different shades of their products in different lightings and looks that helps customers to decide the correct shade that matched their requirements.
The best app for increasing engagement and getting higher sales
26.64% engagement rate with shoppable videos
2,662,386 total impressions
236,963 visitors engaged
7876.09% ROI achieved
₹26 Millions total revenue generated
Read all our customer stories
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